Turn Your Classroom Into a Startup Playground.

Current Session
Founders' Hustle Day 2025
LIVE
$1,204,500
Team Cash Flow
+24.8%
ROI vs Market
Top Team

The experiential learning platform that replaces static case studies with high-adrenaline, real-time market negotiation.

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Northeastern
Bentley
Boston Univ
Babson
MIT
Harvard
Northeastern
Bentley
Boston Univ
Babson
MIT
Harvard

The Gap in Business Education

Theories, concepts, and frameworks are important, but the unpredictability in real-world startup situations is missing in traditional teaching methods.

Traditional Learning

The "Passive" Trap

  • Static Case Studies: Students analyze past events without feeling the pressure of the moment.
  • Low Engagement: Lectures often lead to passive listening and low retention rates.
  • Zero Risk: Failing on paper doesn't teach resilience like failing in a simulation.

The SimBus Way

Experiential Execution

  • Real-Time Chaos: Markets crash, cash flows dry up, and students must react instantly.
  • Social Negotiation: Success depends on face-to-face deals, not just multiple choice answers.
  • Safe Failure: A risk-free environment to make expensive mistakes and learn from them.

Tailored for Your Audience

Whether you are a university professor or student organization leader, we have a solution for you.

From Setup to “Sold!” in Minutes

Launch the Browser

No installation required. Students login via their laptops or phones instantly.

Trade & Negotiate

Students leave their seats. They negotiate deals with other teams for designing new products or sell them to the market

Live Transactions

All transactions happens in real-time between teams, and you can track each team’s live performance or introduce market shocks instantly.

Trusted by Top Institutions

See why professors and student leaders are switching to experiential learning.

"The engagement level was night and day compared to a lecture. Students weren't just learning supply chain theory; they were panicking over inventory costs. That's real learning."

Khyle Hannan
Khyle Hannan Entrepreneurship Librarian, Northeastern University

"All my students were walking and talking in the room. The face-to-face communication and negotiation skills my students get from this simulation will set them apart. To me, this is the most important thing. "

Greg Collier
Gregory Collier Entrepreneurship of Practice Professor, Northeastern University

"Students weren’t just attending—they were engaged, collaborating, and staying until the end. It was one of the events where the energy never dropped."

Michael Chen
Siqi Li President of Entrepreneurship Society, Bentley University